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AdWords Extensions 101

AdWords is fundamental for whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords developed an...

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The Role of PPC Slam Dunks into March Madness

March Madness is a notoriously popular event, not just in the United States but throughout the entire world. During this once-a-year sporting event, everyone from your office coworkers to your college...

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Why your business should get into a relationship with PPC

If you own a business, you’ve likely heard the term ‘PPC’, but do you know what it is and how it can help grow your business? For starters, PPC stands for ‘pay-per-click’, which is a type of Internet...

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How to Use Both SEO and PPC to Your Advantage

When it comes to deciding which marketing route to go, many are torn between search engine optimization (SEO) and pay-per-click (PPC). Because one gets you organic results (SEO) and the other is a paid...

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Why PPC Is Your Law Firms Case Winner

When it comes to finding the right digital marketing strategy for your business, it can be hard to know where to start. From social media to SEO, blogging, Pay-Per-Click (PPC), and everything...

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How Call Recording Can Improve Your PPC Campaign

There are many different tactics and strategies that businesses can use to improve their overall ranking and get the most out of a given digital marketing campaign. If, for example, you are...

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Do Landing Pages Matter When Running a PPC Campaign?

Many people take landing pages for granted when implementing a digital marketing campaign, which is a terrible mistake. Landing pages are incredibly important when it comes to bringing people to your...

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Budget Tips and 4 Other Keys to a Successful AdWords Campaign

Having a strategic and well-planned AdWords campaign in place is one of the keys to success for businesses today. However, many brands do not know where to start when launching a new AdWords campaign,...

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How to Create the Perfect Landing Page for Your Campaign

It is extremely important for your landing page to be attractive to its viewers. This page will be the first they see of you; therefore, it will be one of the first impressions they have of your...

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The Do’s and Don’ts of PPC

So, what is all this talk about PPC advertising? Well, if you didn’t know, PPC stands for Pay Per Click, and it is a great way to advertise your goods and services, and overall, to get your business’s...

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